CONFITURE PARISIENNE

Confiture Parisienne is a jam company based in France. As a way to expand their branding outside of France, I wanted to make a campaign illustrating their unique packaging design, while also staying true to their French roots.

 

PRINT ADS

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TV Ad

VERTICAL OOH

Paris has a lot of these vertical display cases. Confiture would place replicas of them in major cities around the world, outfitted with their unique branding.

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MENU BROCHURE

Confiture Parisienne has a rotating selection of jams each season. While this is currently displayed on their website, below is a menu brochure that would be sent each season to a mailing list so followers can stay up to date with Confiture's latest releases.

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SEASONAL DESIGNS

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PAIRING CARD

Also sent out via the mailing list, Confiture Parisienne will supply a "Pairing Card" to illustrate how their products can be used 24/7.

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PACKAGING TAG

To add on to the unique packaging of Confiture Parisienne's products, each jam will now come with it's own tag. These tags are specific to each flavor and suggests various recipes to use the flavor with.

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SPOONS

Each jam will also now have a matching spoon available to purchase alongside your order.

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