OPEN ROADS

As an extension to The Sierra Club Foundation, I created a sub-brand, Open Roads Electric Bicycles.

These bikes and those who would ride them stand for saving our planet and living a greener, healthier life.

Art + Copy: Jacob Hirsch

DIGITAL ADS

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HEALTH APP PLUG-IN

With the purchase of an Open Roads bike, users would also be able to download a plug-in for their health app, allowing them to see both their biking stats and their Eco Stats.

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MERCH

Open Roads will also sell bike helmets and reusable water bottles, all made from recycled plastics and materials.

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