Nowadays, people are more cautious of where they get their food from. Because of this, Bumblebee Tuna has created "The Can Tracker." The Can Tracker is a page on their website, where users can insert the serial number printed on their can, and track it back to where the can came from, the factory's conditions, and where it was processed.

Art + Copy: Jacob Hirsch

Print Ads

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Instagram Post

At the time the ads above were created, the Transformers spinoff movie, Bumblebee was released. I took this opportunity to create a social post relating the brand to the culturally successful moment.