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To show their innovative designs for women’s apparel, North Face will host a fashion show with a runway that scales the North-West face of Half Dome in Yosemite Park. Professional climbers will “model” North Face gear to demonstrate what these clothes are designed to do. An event will be hosted as well as a live feed for at-home viewers.
Art Team: Jacob Hirsch - Dominique Angelo - Ackshita Senthilnathan
Copy Team: Danny Lotito - Cheridan Arthur - Marley Davis
EVENT POSTER
PRINT ADS
OOH
YOUTUBE AD
MERCH
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