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THE UNITED STATES

HOLOCAUST MEMORIAL MUSEUM

In order to truly understand the horrors of the Holocaust during World War II, I wanted to fully immerse people into the experience and make them feel about how they would have felt if they were one of the six-million victims.

Art + Copy: Jacob Hirsch

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BILLBOARD

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SUBWAY AD

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MORE IMMERSION

A filter will surround the museum's location, causing everyone passing by to have their phone contacts revert to just their numbers. This mirrors the way those who were sent to Auschwitz were erased of their names and given an identification number tattooed on their arm.

 

Visitors will be given a name tag with their phone number printed on it, so they too are stripped of their identity.

FILTER LOCATION

IPHONE FILTER

NUMBER TAG

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Copyright © Jacob Hirsch 2015 - 2024. All Rights Reserved

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