The James Webb Telescope is the revolutionary successor to the Hubble Telescope.
100 times more powerful than Hubble, Webb has the ability to capture previously unseen galaxies,
exoplanets lightyears away and can even pick up infrared light generated 100 million years ago, giving Webb the ability to take an image of the Big Bang.
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While this landmark achievement was thought of by NASA, Northrop Grumman was the company tapped
to actually build it.
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The following page displays some of the deliverables I had the honor to work on while getting the word out about Northrop Grumman's efforts on the historic creation.
FAKE MOVIE TRAILER
Let's call it as it is - the Webb Telescope is cool. After traveling one million miles through space,
Webb will spend its next ~25 years capturing the unimaginable. Some may say it's cooler than a sci-fi movie.
Well, we said it; and the client agreed.
Displayed below is a fake movie trailer we created that informs people that "Sci-fi is about to become reality."
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This trailer actually played in movie theaters during June '22, reaching the eyes of >3 Million people.
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Art Direction: Jacob Hirsch
Copywriting: Alfie Ramirez
Creative Directors: Casey Aitken, Howard Herrarte + Craig Cimmino
Editing House: Trailer Park
SXSW CARVERTISE
South By Southwest is a yearly festival in Austin Texas that celebrates music, films and technology.
Webb, being one of our generation's most advanced pieces of technology, obviously had to make a presence during the 2023 festival.
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Along with some other activations created by my team, I was tasked with designing Webb themed ads
that would be wrapped onto local Ubers and Lyfts. Two designs were eventually produced,
both included a QR code, which lead riders to an AR experience, where they can see the telescope up close.
We also curated a space themed Spotify playlist, to further immerse the riders into a Webb Telescope mindset.
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Art Direction: Jacob Hirsch
Copywriting: Alfie Ramirez
Creative Directors: Jennifer Oviedo + Craig Cimmino
Production Company: Carvertise
Design 1

Design 2

Final Cars at SxSW

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Spotify Playlist
