VALSPAR

This is a campaign for a paint that only requires one coat and dries in an hour. This paint is Valspar.

Art Direction: Kate Lux + Jacob Hirsch 

Copywriting: Jacob Hirsch + Kate Lux

Ideation: Riana Greene + Kate Lux + Jacob Hirsch 

THE ROOM

An installation room in NYC for people to come in and paint any surface with a sample of Valspar.

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EVENT POSTERS

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THE EVENT

OOH

A digital billboard that appears to have someone painting in real time.

A digital subway ad that paints itself as your train leaves/arrives at the station.

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A 24 hour digital billboard in Times Square where a person paints the time of day.

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A stress relieving banner ad on news sites that covers any news you'd rather not see.

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