This is a campaign for a paint that only requires one coat and dries in an hour. This paint is Valspar.
Art Direction: Kate Lux + Jacob Hirsch
Copywriting: Jacob Hirsch + Kate Lux
Ideation: Riana Greene + Kate Lux + Jacob Hirsch
An installation room in NYC for people to come in and paint any surface with a sample of Valspar.
A digital billboard that appears to have someone painting in real time.
A digital subway ad that paints itself as your train leaves/arrives at the station.
A 24 hour digital billboard in Times Square where a person paints the time of day.
A stress relieving banner ad on news sites that covers any news you'd rather not see.