POTTERY BARN KIDS
Looking through a Pottery Barn Kids catalog, the bedrooms are all clean and pretty, which is unlike an actual child's room.
We wanted to create a catalog that would flip the brand on its head.
Art Direction: Dominique Angelo + Jacob Hirsch
Copywriting: Jacob Hirsch
Ideation: Riana Greene + Jacob Hirsch + Dominique Angelo
When the user scans over the catalog with their phone, the images of messy rooms clean themselves.
The Pottery Barn Kids app can be downloaded via the catalog. It gives parents digital coupons every time their child cleans their bedroom.