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NORTHROP GRUMMAN

Northrop Grumman is an aerospace, defense and technology company that is pushing the limits of tech everyday

in it's efforts to Define Possible.

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The problem is, these large tech and defense companies often come across as dry and boring.

Below is some of the work I have done for Northrop Grumman in an effort to both humanize a large tech company while also making it an appealing place for incoming talent to work and for government officials to invest into.

OVERHEARD AT NORTHROP GRUMMAN

To help humanize Northrop Grumman, amp up existing employees and encourage people looking for jobs that it's a great place to work, we created a "mini sitcom" that premiered on their social channels.

This sitcom was made up of quick 6-30 second comedy sketches, featuring a large ensamble cast of employees getting into shennanigans at work. The goal was to highlight the great environment and cool projects NG Employees work on every day. We called it Overheard At Northrop Grumman.

 

We created 150+ of these, giving NG the fun, modern and sometimes whimsical tone they were looking for.

Shorty Awards: Best B2B Campaign 2023
Shorty Awards: Best Branded Series 2023
Art Director's Club: Short List-Film Online Series 2023
The Rally Awards: Best Recruitment Marketing Campaign 2023

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Craig Cimmino, ECD, Casey Aitken, GCD, Howard Herrarte, ACD,
Jon Iglenik, ACD; Jennifer Ovedio, ACD, Alfie Ramirez, Copy, Jacob Hirsch, Art

CASE STUDY

SOME OF THE BUNCH

Copyright © Jacob Hirsch 2015 - 2024. All Rights Reserved

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