To most consumers, big oil and energy companies like Chevron or ExxonMobil may seem the same.
This can be especially true when looking at their branding. We were tasked to redesign how Chevron approaches their social posts to help them stand out from their competition using bold, stylish design that would help elevate their bran to a new level.
AD: Jacob Hirsch
Copy: Alfie Ramirez
CDs: Alyson McGuire + Matt Tarulli
MLESTONE POSTS
When Chevron has news to share, someone to highlight or just want to post some new messaging,
they are using animated visual treatments based on these graphical designs:
Kinetic Type

Parallax Effect

Animated Visual

No Imagery Example - Blue

Ambient Image

No Imagery Example - White

Client Supplied Imagery Example

IG STORIES
When posting on their IG Stories, Chevron wanted a format for reposting news articles, highlights and videos.
This ask was not to just design a single template, but rather a full series complete with a new name
and a compelling visual style that takes viewers through a full news story. Thus, The Energy Edit was born:
Intro Slide

Headline Block + Image

Reshared Content 1

Special Announcement

Reshared Content 2

Outro Slide
