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CHEVRON

To most consumers, big oil and energy companies like Chevron or ExxonMobil may seem the same.
This can be especially true when looking at their branding. We were tasked to redesign how Chevron approaches their social posts to help them stand out from their competition using bold, stylish design that would help elevate their bran to a new level.

AD: Jacob Hirsch
Copy: Alfie Ramirez
CDs: Alyson McGuire + Matt Tarulli

MLESTONE POSTS

When Chevron has news to share, someone to highlight or just want to post some new messaging,
they are using animated visual treatments based on these graphical designs:

Kinetic Type

Colorado-Mountain.gif

Parallax Effect

MilestoneTemplate_ExamplePost_ParallaxEffect-SMALL.gif

Animated Visual

Animated-Plane-copy.gif

No Imagery Example - Blue

Blank-Background.gif

Ambient Image

MilestoneTemplate_ExamplePost_AmbientImage-SMALL.gif

No Imagery Example - White

Blank-Background-WHITE.gif

Client Supplied Imagery Example

MilestoneTemplate_ExamplePost_SuppliedImagery-SMALL.gif

IG STORIES

When posting on their IG Stories, Chevron wanted a format for reposting news articles, highlights and videos.
This ask was not to just design a single template, but rather a full series complete with a new name
and a compelling visual style that takes viewers through a full news story. Thus, The Energy Edit
 was born:

Intro Slide

Micro 1.png

Headline Block + Image

1.4 Headline 1 - Angled.png

Reshared Content 1

4.3 Headline 1 - Mileastone.png

Special Announcement

4.5 Headline 2 - Mileastone.png

Reshared Content 2

4.2 Reshare 1 - Mileastone.png

Outro Slide

Micro 4.png

Copyright © Jacob Hirsch 2015 - 2024. All Rights Reserved

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